Andrew will speak at a MENG (Marketing Executives Networking Group) NY chapter meeting on Tuesday evening February 7, 2012, on protecting your intellectual property from new forms of online infringements and brand attacks. The transcript of the talk is here. This is an outline of some of what he will cover.
Andrew will discuss why global infringement is a increasing and what brand owners can do to combat it. Andrew will outline some questions brand owners should consider before responding to infringement and suggest some creative ways to deal with infringement. He will also outline how brand owners can monitor the web for infringement and talk about how brand owners can select a domain name and protect it from cybersquatters.
The program will take place at Andrew’s firm. Here is the meeting information:
PLACE: Tannenbaum, Helpern, Syracuse & Hirschtritt
900 Third Ave (Northwest corner of 54th Street and Third Avenue
12th Floor Conference Room