Andrew will speak to the Marketing Executive Network Group (“Meng”) Virtual Chapter at noon on October 12, 2011 on how brands can protect themselves on social media. The Meng Virtual Chapter has over 270 marketing executives in 35 states and in 10 countries around the world.
Andrew will discuss the new online challenges that brand owners face and how they can deal with them. He will also talk about how brand owners can respond to virtual attacks; how they should deal with fan sites; and what criteria they should examine before responding to online infringements. Andrew will also suggest some low-cost and creative ways brand owners can deal with infringement.