Andrew will speak at a webinar on January 26, 2012 at 10:00 am sponsored by the International Executive Resources Group on protecting your IP in the US and abroad from new forms of online infringements and brand attacks.
Andrew will begin by discussing three reasons why global infringement is a growing and what governments and copyright holders are doing here, in Europe and China to combat it.
He will then focus on some self help steps that brand owners can take in whatever country they may be in to deal with brand attacks and Internet infringement. He will recommend that brand owners practice the three C’s when faced with a justified brand attack or a legitimate copyright or trademark infringement complaint. He will then give examples of the adverse consequences two brand owners faced when they did not follow this approach. Next, he will list some questions brand owners should ask themselves before responding to infringement and also suggest some low cost and creative ways to deal with infringement. He will further give some suggestions about how brand owners can monitor the web for infringement and finally end with some guidance on selecting a domain name.
For more information and registration click here.
Click here for a transcript of Andrew’s talk.