Using Social Media to Build Your Brand Program on November 8, 2010

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I will be joining a panel of social media experts at a program on the evening of November 8 sponsored by the Copyright Society of the USA. The focus will be how to understand, navigate, employ–but not misuse– social media to enhance your business and brand. This is a membership building event for the Copyright Society and there will be no charge to attend. You may register online by clicking here. The event will be held at Hit Entertainment 230 Park Avenue South, 13th Floor, NYC (Entrance on 19th Street west of Park Ave South).

I will be discussing how you and those who work for you can minimize legal risks arising from the use of social media tools. I will also help you create a social media policy to protect your company should your employees misuse these tools.

My fellow panelists are:

Yao-Hui Huang She will give a general overview of social media platforms and also focus on search engine optimization, blogger outreach, affiliate marketing and ecommerce. Yao founded the Hatchery,, in 2007, a venture collaboration forum that assists emerging companies to grow their businesses.

Mistina Picciano She will discuss how you can blog and use Twitter to brand and market your business to a global audience. When a college professor convinced Mistina that good writing could actually pay, and after spending several years as a brand manager in the corporate world, Mistina founded Market It Write,, a writing and marketing firm.

Julie Haas Brophy She will talk about how her unintentional use of Facebook grew her unorthodox company into an international phenomenon that spurred a book publishing deal and other projects.

Julie Haas Brophy created S** and****, two sites that have attracted hundreds of thousands of visitors from all over the world in the past year. Her book, **** My Kids Ruined – An A-Z Celebration of Kid Destruction will be released on November 23rd.

The moderator will be Elissa Hecker, Esq. Elissa specializes in copyright, trademark and business law. She also edited the books Entertainment Litigation – Know the Issues and Avoid the Courtroom and Counseling Content Providers in the Digital Age. In addition, Elissa is the Editor of the Entertainment, Arts and Sports Law Blog, I have had the pleasure of working with Elissa on other programs and she is wonderfully talented and knowledgeable.

I hope you will join us and think as well about joining the Copyright Society. Questions, call its executive director Amy Nickerson at (212) 354-6401.

For the program brochure click here.

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